Social media marketing is a brilliant way to get your business known and have an online presence. There are hundreds of ways social media marketing can benefit a business. Here are 5 proven benefits for why your business should be socially active.
1. Social media creates a good business reputation
On average 63% of people will engage with a business if they have found out more about them through social media.
Putting your trust in the internet is hard because of the amount of shady business that occurs, but if people see you have quite a decent following and post engagement, they are more likely to see you as a credible business. It also gives you a chance to showcase your business in a different light and gain engagement with potential customers.
Creating a brand people can trust is very important and being present on social media can help that.
2. Social media marketing helps you to generate leads at a low cost
Social media marketing is possibly the cheapest way you can generate new leads and get new customers in. People who like/follow your page(s) will see your content and may come across your services when they need them most. You can save around 80% of your lead generation costs by using social media. You might even have people sharing your content, which pretty much brings FREE advertising to your business. Where could you go wrong with this?
3. Social media helps to increase website traffic
Sharing the link to your website on your business’s social media accounts will help get people visiting it. Both website traffic and foot traffic should increase accordingly with the free or cheap utility that is social media.
Messaging across social platforms allows us to talk about what’s most important to our customers. It also keeps your business at the top of a potential customer’s mind.
Who do you usually market your services to? Bear in mind that each social media platform has a different type of audience. You need to figure out who your target audience is and choose which would be the best platform to use for your business.
Your conversation rate may be lower on social media than it is via email marketing or paid search but maximising conversation on all available channels will help regardless.
To maximise engagement or customer conversation you could consider talking about the story of how the business/brand began. Be relatable. Share the passion for your business and goals through social media so others can support and understand.
5. Customer Feedback
People will be able to leave reviews and comments on your post. You will be able to find out if they are interested in your products/services. Success, both digitally and traditionally, is achieved by understanding and delivering the best quality customer service possible.
Whether the feedback is good or bad, it gives you an idea of what direction you need to go in.
Social media marketing for business has so many benefits and it is definitely something you should consider. Click here to know more about how it could benefit you.
Here at SBF Consultancy, we have a social media team that can help and support your business growth. Click here for more information and get in touch today for more information.